Method

Tours in XR is a unique blend of digital agency, production company, and software platform. We create immersive, true-to-life tour experiences using cutting-edge mixed reality (XR) technology, delivering a level of impact unmatched by any other medium. Our goal is to make XR easy and accessible for a wide range of use cases, empowering you to captivate your audience like never before. Our mission is simple: to put the power of mixed reality in your hands and transform how you engage with your audience.

ToursInXR offers an unparalleled way to explore locations by delivering tour experiences that go beyond traditional video or images. It provides a true sense of presence and context, making users feel as though they are physically there. With added features like interactive 3D content, host narration, and information blooms, these tours become deeply engaging, emotionally impactful, and far more compelling than any other medium. ToursInXR turns passive viewing into an unforgettable interactive experience.

We use a variety of fast and affordable capture methods to document real-world locations. This typically begins with ultra-high-resolution 360° surround video and can also include digital twins (3D replicas of real objects or spaces), drone footage (photo, video, LIDAR), photogrammetry, and other widely-used techniques. If you're familiar with these tools or want to learn, you can even handle the capture yourself. Most of the time, we use affordable equipment like consumer drones, mobile devices such as iPhones, and occasionally more advanced professional scanning devices.

Once captured, we transform the content into an engaging tour experience that can be self-guided, narrated, or live-hosted. You have a range of options for the content, including animations, interactivity, and customization. The makeSEA platform powers the rapid development of these tours, ensuring a seamless and dynamic experience for your audience.

Mixed Reality (XR) combines the best of both Virtual Reality (VR) and Augmented Reality (AR). In VR, you're fully immersed in a digital environment, with all visuals replacing the real world. AR, on the other hand, overlays digital content onto the real world around you. Tours in XR blends these two approaches to create a more impactful and engaging experience. Unlike traditional VR, our experiences allow for a seamless combination of real and virtual elements, offering a heightened sense of presence and scale that flat screens simply can’t match. It’s the closest thing to being there in person.

ToursInXR saves time and money on decision making. It can influence sales, help to deliver better, more effective and impactful training, and create new efficiencies for your business. We’re here to help you understand the value, demonstrate ROI, and create impactful content that accelerates your business growth while setting you apart from the competition.

For the best experience, yes. ToursInXR is designed to fully leverage XR devices, such as the Oculus Quest, to deliver an immersive experience with shared co-presence and the ability to explore spaces as if you’re physically there. However, the content can also be adapted for use on web, video, and mobile platforms, making it accessible even without an XR device.

Not at all. When you factor in time spent out of the office, travel costs, and the inefficiencies of in-person visits, our tour experiences can often pay for themselves after just a few site visits. In fact, the production cost is comparable to traditional video or web content development, but with far greater impact and efficacy.

Absolutely. Many of our clients choose to capture their own content to save time and costs. We can also use digital twins and other 3D assets that you supply to enhance your tour experiences. We can provide training on simple capture techniques using your own or rented equipment, making the process easy and accessible.

Yes.  Tour productions can be full service affairs, or self-produced. We are able to work with content that you supply and we can educate you on how to capture and produce full tour experiences using the makeSEA platform. 

Beyond hosted or self-guided tours, ToursInXR offers a range of interactive features to enhance your experience. You can include information blooms to highlight key details, use digital twins and 3D models to provide in-depth views of specific areas, and add interactive elements that let your audience explore at their own pace. Additionally, ToursInXR is perfect for infrastructure planning, allowing you to visualize various setups—such as different guest layouts or equipment configurations—within a space, enabling faster and more informed decision-making.

Not at all. With ToursInXR, keeping your content fresh is simple and efficient. In the past, creating XR experiences was costly and often resulted in artificial recreations that quickly became outdated. Now, thanks to our user-friendly content management platform and real-world capture methods, updating your tours is as straightforward as managing web or social media content. Our capture and production processes are designed to be easy, scalable, and repeatable, so you can focus on engaging your audience and delivering your message—not on building complex mixed reality software.

Yes.  Our platform is available to be used for white label implementations that can feature your brand and content, exclusively.

makeSEA is our parent company and the content management and XR publishing platform behind all ToursInXR experiences. It powers the creation, organization, and delivery of immersive content. Catapult is the mixed reality app foundation that brings these experiences to life on devices like the Oculus Quest, enabling seamless delivery of makeSEA content directly to XR environments.